Using Adobe Photoshop and InDesign, I was tasked with choosing a subculture and creating a unique brand catering to that audience, I chose country club subculture. This campaign includes social media, outdoor and influencer ads with one use of AI and an AR piece as well. Golf is often seen as a sport only for people who come from wealth, but it doesn’t have to be that way. I wanted to create a country club that is specifically catered to a younger adult audience of golfers, where they can enjoy the amenities of a country club for not quite as much of the price.
