Using Adobe Photoshop and InDesign to complete this project, I was tasked with rebranding a randomly selected art museum and I got The Metropolitan Museum of Art. This rebrand included posters, banners, tablet and mobile ads. Through this straightforward, but catchy play on words, I aimed to attract a younger audience of New York teens. Since New York residents can pay whatever price they want as an entry fee, I made that the main selling point of this campaign to attract the target audience.
